01
Brand identity
A logo is the start of the job, not the job. We build the whole kit a business actually uses on a Tuesday.
Brand · Web · AI agents — for businesses and agencies, remote and worldwide
Quiet work. Loud brands.
Byformic is a white-label studio for brand identity, websites and AI agents. We do the heavy lifting out of sight. Your name goes on it.
Logos✦Business cards✦Letterheads✦Brand guidelines✦Websites✦Landing pages✦Custom code✦Support chatbots✦AI agents✦Quote calculators✦
Logos✦Business cards✦Letterheads✦Brand guidelines✦Websites✦Landing pages✦Custom code✦Support chatbots✦AI agents✦Quote calculators✦
Why “formic”
Formic is Latin for ant. A creature that carries many times its own weight, builds whole cities underground, and has never once asked for credit. That is the kind of studio we wanted to run.
You get a team that works the way good staff do: it turns up, it finishes, and it makes you look good. No studio logo in your footer. No “designed by” in your source code. No case study about your project unless you ask for one.
Why it stays privateThat is why most of our portfolio is private. It isn’t modesty. It’s the product.
What we carry
Three jobs. One quiet crew.
Brand, websites and AI agents from one crew, so nothing gets lost between suppliers and everything speaks with the same voice.
02
Websites & code
Fast, tidy sites with real engineering behind them. Hand-written, so there is nothing to untangle when you grow.
03
AI agents
Assistants trained on your products, your policies and your voice. They answer, calculate, book, and hand over to a human at the right moment.
Brand identity
Nothing on it says Byformic.
One mark, built properly, then tested everywhere it has to live. Click through, or let it play.
Every mark starts as geometry. Circles, ratios and a grid that keep it steady at any size.
Ninety by fifty-five millimetres, often one colour, and it still has to feel expensive.
Quiet enough for a contract. Clear enough to recognise from across the desk.
Sixteen pixels wide. The hardest test a logo will ever sit.
The same mark, now something people tap every day.
Also in the kit
Logo variations & monogramColour paletteTypography systemBrand guidelinesTone of voiceEmail signatureSocial media kitPresentation templateInvoice & proposal templatesPackaging & labelsSignage & wayfindingMerchandise
Construction · 12 × 12 grid · φ 1.618
Website design
Beautiful on top. Engineered underneath.
Move across the page to see what sits under it: the grid, the type scale, the spacing, the code. The parts nobody notices are the reason it feels right.
Harbour & Co.Logo · inline SVG · 2.1 kB
Cart (2)
Single origin · Roasted every Tuesday
Roasted slowly.
Shipped quickly.H1 · sans 80/0.95 + serif accent28
Small-batch coffee from four farms we know by name. Roasted to order and at your door within the week.Body 19/1.55 · max-width 42ch
Shop coffee →Wholesale3652h · r26 · contrast 7.1:1
SVG · 3 kB · scales to any screen
No. 07 HuilaColombia · $24
No. 12 SidamaEthiopia · $26
House BlendEspresso · $21
grid-template-columns: repeat(3, 1fr) · gap 24
<h1 class="display"> Roasted slowly. <em>Shipped</em> quickly. </h1>
x-ray
Under the lens → Move over the page
- 12-column grid
- 8px spacing scale
- 2 typefaces
- Hand-written HTML & CSS
- 0 page builders
AI agents
It doesn’t guess. It looks it up.
Most chatbots improvise. Ours answer from your own documents, do the maths with real numbers, follow your policies, and know when a person should take over. Ask something and watch what happens behind the reply.
Behind the reply
Idle
0.00s
Sample brand and scripted run. Your agent is built on your own catalogue, policies and tone of voice.
The work you will never see
Most of our portfolio carries someone else’s name.
These are real kinds of jobs we take on. Open a file to read the brief and what was delivered. The client stays redacted. Always.
08 files00 names disclosed
References available on request, with the client’s consent and under NDA.
How a project runs
Everything in writing. Nothing lost.
No calls to schedule, no meetings to remember. Each project runs through your inbox, so every decision has a date, a name and a paper trail. Scroll to follow one from first email to handover.
You send a brief.
A few paragraphs by email is enough: what the business does, who it sells to, what has to change, and by when. We send a one-page template if that helps.
FromDaniel Reyes9:12 am
SubjectBrief: new identity and website
We are a 12-person logistics firm and our brand hasn’t changed since 2014. We’d like a new identity, stationery and a five-page site before our trade show…
brief.pdfcurrent-logo.aicompetitors.pdf
We reply with what we understood.
Within one business day you get a written summary of the job as we see it, plus the few questions that actually matter. Misunderstandings get fixed here, while they cost nothing.
- GoalLook like the established choice for retail operations teams
- ScopeIdentity, stationery, five-page website
- FixedTrade show date cannot move
- Two competitors to stand apart from?
- Colours or words to avoid?
- Who signs off the final designs?
- Existing photography, or plan for it?
Scope, fee and dates. In writing.
A proposal with fixed deliverables, a fixed fee and a date for every milestone. You reply “Approved” and work starts the same day.
Day 07142128
Identity routes
Final identity & stationery
Website design
Build & launch
Handover
Approved
Work arrives on the dates we promised.
Each milestone lands in your inbox with a preview link and a short rationale. You reply with one consolidated round of feedback. Two revision rounds per milestone are included.
Route A · Steady
Route B · MomentumChosen
Route C · Plain
Revisions1 of 2 used
Everything handed over.
Source files, code, logins, guidelines and a recorded walkthrough. Ownership transfers to you on final payment. Nothing is held back, nothing is locked to us.
- brand-files.zip48 MB
- guidelines.pdf6.2 MB
- website-source/git
- stationery-print/12 files
- walkthrough.mp411 min
OwnershipByformic → Northgate
And then, usually, more.
Most clients come back for the next thing. Some keep a monthly retainer. Some book set days every week. Every option is open, and every option is agreed in writing.
Daniel · 3 weeks laterCould we book you two days a week?
ByformicYes. Let’s put the terms in writing.
Working together long-term
How close do you want us?
Some clients need one job done well. Others want a steady pair of hands every month, or set days each week alongside the team. Drag to see how each arrangement works.
ByformicYour teamWorking link
Most of our long-term work started as a single email.
Write that email → Remote from Indonesia · UTC+7 · overlaps Australian afternoonsHouse rules
How we work, in writing.
- Email firstScope, dates and approvals all live in your inbox. No calls to schedule, no decisions lost in a meeting.
- NDA by defaultEvery project is confidential unless you say otherwise in writing.
- You own itFull rights to the work transfer to you on final payment.
- Reply within a business dayBased in Indonesia and working across time zones, so every message gets a written answer within one business day.
Fair questions
Asked often.
Will you tell anyone we worked together?
No. We don’t list clients, tag you, or mention you in a case study unless you ask us to. Your confidentiality is part of what you are paying for.
We’re an agency. Can you work under our name?
That is most of what we do. You brief us, we build, and the work goes to your client under your brand. We can use your templates and write in your agency’s voice.
Where are you based, and does it matter?
Based in Indonesia, working fully remote with clients in other time zones. Because everything runs by email, time zones rarely get in the way. You get a written reply within one business day, and a daily window that overlaps Australian afternoons.
Can we work with you long-term?
Yes. Many relationships start with a single project and continue as a monthly retainer, or as a dedicated contract with set days each week. Byformic stays a freelance partner, so you get senior help without the cost and commitment of a new hire.
Do you only do AI, or the creative side too?
Both, and they work better together. The chatbot speaks in the voice we helped define, and it sits inside the website we built. One person across all of it means nothing gets lost between suppliers.
How long does a project take?
A logo and stationery set usually takes a few weeks. A landing page can be faster. A custom AI agent depends on how much it needs to know. You will get milestone dates in writing before you commit.
What do we need to get started?
A short brief by email. We send a simple template with a handful of questions, and handle the rest, including the questions you haven’t thought of yet.
Say hello
Let’s put you on the map. Quietly.
Tell us what you’re building. Everything runs by email, so there is nothing to schedule. You’ll hear back within one business day, from the person who would do the work.